Fourth Generation

The Business Life For Over 80 Years



Richard Liu Qiangdong is the Chief Executive Officer of This is a leading Chinese Internet company that he founded in 1998. The company is well known in China for its E-commerce services. Richard Liu Qiangdong was inspired by his family to start a business. Before joining college, he worked in a small enterprise that was operated by his family.

This experience fuelled Qiangdong’s entrepreneurial spirit and led him to open a small enterprise. Richard Liu Qiangdong started as a small physical store that dealt in computer stores and electronics in retail. He later switched to doing the delivery online. His ability to understand the shopping habits of customers prompted him to close his physical stores.

This strategy helped the business cut on cost and made it more effective. In an era where many online platforms dealt in counterfeit products, Richard Liu Qiangdong was determined to offer his customers quality good. This attracted many customers to his business.

Richard Liu Qiangdong’s ability to integrate technology with business steered his success in business. His approach has revolutionized the E-commerce industry. Upholding integrity has been vital in winning the loyalty of customers and building good relations based on mutual trust. Under his management, has improved its sales and consequently increased its profitability.

Richard Qiangdong was ranked as one of the Chinese billionaires with a net worth of $11 billion. His ability to identify and seize business opportunities has dramatically boosted his reputation in the business. He also spends most of his time studying and analyzing market trends, and this always helps him to be a step ahead of his competitors in the same industry. Visit This Page to learn more.

The journey of Richard Liu Qiangdong has not been devoid of setbacks. However, his adaptability to a new business environment helped him to overcome the obstacles. His willingness to take risks makes him an exceptional entrepreneur.

Qiangdong understands that customer service is vital for any E-commerce business. Therefore, he focuses on ensuring that the customers are satisfied with their services. Liu has a vision of expanding beyond China.


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This entry was posted on February 22, 2019 by .