Fourth Generation

The Business Life For Over 80 Years

Richard Liu Qiangdong Talks About The Need For Sustainable Growth For Tech Companies

 

In the world of e-commerce, just about everything is available online these days, starting from a house to a toothpick and everything in between. One of the companies that have been transforming the e-commerce space for over a decade is JD.com, which was started by Richard Liu Qiangdong, one of the most successful Chinese businessmen in the world.

 

In the last few years, the popularity of JD.com has been sky-rocketing due to the innovative marketing techniques implemented by the company. Richard Liu Qiangdong studied business China from the China Europe International Business School and then went on to start a restaurant business.

 

The first few businesses that he started met with failure, but when he started a retail business, he achieved considerable success. However, he had to face challenges again when the country was fighting SARS as many of his employees were unable to come to work. It forced Richard to take strategic business measures and cut down business operations, which eventually led to business closure. However, instead of giving up completely, Richard Liu Qiangdong started the online business and made it to what it is today. Richard Liu Qiangdong says that using technology for business is the best thing that has happened in the recent past and it would make it easier for businesses to run efficiently.

 

When it comes to running an e-commerce company, Richard Liu Qiangdong feels that it is essential for them to keep up with new technology. Liu adopts the latest technology to improve the efficiency of his company. With changing times, it is vital for companies to make changes to their systems as the old ones do not work in modern times. He has also adopted green technology to help the environment.

 

Since the e-commerce companies are often criticized for using too much packaging, Richard Liu Qiangdong felt that he should do something about it. For that reason, he started the reusable packaging for small and mid-sized companies, and people have been very accepting of them. The number of people using the reusable packaging is increasing, and he feels that more people will be using them in the coming future. Go To This Page to learn more.

 

Additional reference article: https://www.thecasecentre.org/students/products/view?id=148717

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This entry was posted on December 6, 2018 by .